OVERVIEW

Over two decades of experience

Affirma Capital is the leading mid-market private equity firm and manages over US$4 billion of assets across Korea, India, Southeast Asia, China, Africa, and the Middle East. Our senior leadership team has an average of 16 years investing together and has been building market leaders in these regions for over two decades. By leveraging our depth of experience across multiple economic cycles and geographic reach, we offer companies unique insights, transformational growth opportunities and executional expertise.

Since 2002, we have deployed over US$6 billion in 99 companies and returned over US$7 billion in cash to leading global institutional investors. We have built a consistent track record, delivering attractive returns at a significant premium to the MSCI Emerging Markets Index.

We partner with visionary founders and strong management teams, offering targeted support at the most critical moments in a company’s development. Our focus on disciplined investments, scalable growth, and best-in-class governance enables companies to effectively navigate execution risk and scale up sustainably.

AT A GLANCE

Consistent, high-quality return

$4.0B
AUM
99
Investments made since 2002
50+
Employees globally
$6.2B
Capital invested
6
Offices globally
$7.5B
Capital distributed

OUR STRATEGY

Building emerging market champions

By combining local market expertise with a global mind-set, we build businesses that not only lead in their respective regions but can also thrive on the global stage. Our proven value creation toolkit is structured upon three key pillars:

Attracting Senior Talent

We empower our portfolio companies by placing top-tier talent at the helm. 80% of our companies have a C-suite executive or director appointed through Affirma Capital’s extensive network, driving operational excellence.

Inorganic
Growth

We fuel business expansion via targeted acquisitions, having completed 40+ bolt-on acquisitions since 2019. Our hands-on support spans sourcing, diligence, execution, and seamless post-merger integration.

Inter-Regional Connectivity

Our platform leverages industry insights and expertise across the emerging markets. We actively engage team members from different regions, ensuring knowledge transfer and pattern recognition across borders.

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